Cosmetics in the 1920s were marked by its use to create a specific look: lips painted in the form of Cupid arcs, kohl-framed eyes, and brilliant cheeks brushed with bright red blush.
Video Cosmetics in the 1920s
Context
A highly contrived appearance of the 1920s was a reaction to the feminine and feminine Gibson girl of the pre-war era. In the 1920s, international beauty cultures were forged, and people increasingly focused on new things and change. Fashion trends affect theater, film, literature, and art.
Women also find a new need to wear more make-up, because the tilted postpartum sex ratio creates a new emphasis on sexual beauty. In addition, as women begin to enter the professional world, publications such as the French Beauty Industry encourage women to wear makeup to make it look best when competing with men for work.
Maps Cosmetics in the 1920s
Products
Lipstick
Lipstick became very popular after the 1915 discovery of Maurice Levy metal lipstick container. It is available in ointment, liquid, and sticky, and long-lasting and indelible stains are the most popular. Lip pomade, also called lip gloss, was later discovered by Max Factor, Sr. in an effort to give a glamorous appearance to the actress's lips on the film. Soon afterwards, 'natural' lip gloss was created, which uses bromo acid to create a red effect when reacting with the skin of the wearer. Finally, flavored lipsticks are also popular, with the most popular varieties being cherries.
In 1916, Max Factor started selling eye shadow and eyebrow pencil. This is the first time the product is available outside the film industry. Max continued to be the driving force behind makeup until his death in 1938. In 1991, his company became part of Procter & amp; The Gamble family.
In the 1920s, different products were also developed that showed the decades' preoccupation with mouth forming. Metal lip trackers, made in various sizes to meet the wearer's wishes, were developed to ensure flawless application of lipstick. Helena Rubinstein invents a product called "Cupid's Bow," which calls herself "the self-forming lipstick that forms the perfect love god bow as you apply it." The development of a mirror lipstick container in 1920 also shows the importance of lip forming through the application of lipstick.
Rouge
During the 1920s, the elixir of the previous years was replaced by creams, powders, liquids, and rouge papers. Powder blushes became more popular after the discovery of a leaky and compact container.
Unwashed blushes, like indelible lipsticks, are very popular.
Mascara
In the early 1920s many women fulfilled their desire to get darker lashes by using ordinary household products. Petroleum jelly (Vaseline) is mixed with soot or coal. The resulting solution is a dark gel which is then applied to the lashes with a soft brush.
During the mid-decade, mascara is available in the form of cakes, tubes, candles, and liquid forms and is applied with a brush. Surprisingly, there are even waterproof formulations available.
The various forms of mascara mascara serve to darken the lashes but do not provide the sculpting ability of the modern mascara wand. For this, women use curly eyelash curlers such as the popular Kurlash.
Footnote
References
De Castelbajac, Kate. The Face of the Century: 100 Years of Makeup and Style. Rizzoli International Publications (1995), ISBN 0-8478-1895-0.
Source of the article : Wikipedia
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