Carl W. Renstrom (1902-1981) is a businessman of Omaha, Nebraska and multi-millionaire who makes his fortune selling curlers and other hair accessories through his company, Tip-Top Products.
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Carl Willard Renstrom was born in Omaha, Nebraska on September 27, 1902. His parents are Swedish immigrants Nils August Renstrom and his wife who was born in Iowa, Vera Pearl Bartlett. Renstrom's father was a general worker with mechanical skills. He filed several patents, including one for electro-magnetic blankets in 1896.
Renstrom attended a public school in Omaha, graduating from the now closed High School of Commerce.
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Business career
After graduating from high school, Renstrom started various sales positions, including selling Fuller Brushes. When the Depression quickly reduced the sale of church bulletin boards, Renstrom founded Tip-Top Products Company and went looking for products to sell. When selling door-to-door, Renstrom had crossed the street with a man who sold a liquid solder without heat in a can. After attempts to form a company with the man failed, Renstrom worked replicating a non-patented solder in an easily influenced tube. He initially made the product in his basement and then went from store to store selling it. The solder was instantly successful and gave Renstrom financial security. Within a year, he had bought a building, and hired production and sales staff. The building that Renstrom purchased was at 1508 Burt Street in Omaha.
After the success of his solder product, Renstrom seeks the next opportunity. Her sister, Grace, had returned from Europe with a poorly crafted metal hair curler, bought in Germany, which she showed to Renstrom. The curler is called "Ruck Zuck". Similar curlers are sold in the US about 5 cents each. Renstrom improved the kurler design and earned its first patent for a simple metal curler on July 14, 1936. He baptized the Easy Tip Curler Top curler - four aluminum curlers on a card for 10 cents per card. Consumer response to curling is remarkable.
When World War II intervened and aluminum was at a premium, Renstrom restocked the machines that once produced curlers to make military wire reels, barbed wire and mine crates. The production building should be expanded to accommodate the volume.
The experience of Renstrom working with the War Department on military contracts led him to lead the post of Commissioner Douglas County. He was elected in 1944 and served until 1948.
When the war ended, he turned the production of the curler into plastic and expanded his hair product line. In 1964, the company Renstrom has acquired 24 patents and produced more than 600 products.
In 1964, Renstrom sold his Tip-Top Product Company to Rayette Co., (later named Faberge), from Minneapolis, Minnesota for $ 25 million.
Retirement
Tip-Top Product Sales made Renstrom a very rich man. In retirement, he continues to pursue a business that interests him: the development of Granada Royale Hometel and the construction of The Omaha Tower, both in Omaha. She donates to a charity she cares about, including The Boys Club of Omaha. He entertained in homes in Omaha, Acapulco, Miami, Ontario, Canada, and Minnesota. In 1969, he ate twice with President Richard M. Nixon. But most of all, Renstrom travels. He's skiing in Switzerland, fishing in Mexico, diving in the Bahamas, hunting in Europe and Canada, and photographing big games in Africa. Renstrom uses his personal Learjet to fly to any destination that interests him. A friend from Renstrom once told a reporter that he agreed to accompany Renstrom about what he thought was a ten-day trip to Glasgow and Paris. In the fifth week, the friend begged Renstrom to start thinking about returning home.
Acapulco
In the 1950s, Renstrom built a family holiday home in a resort town in Acapulco, Mexico. Renstrom baptizes the Villa Vera property, after her eldest daughter. Renstrom has finally added five smaller villas to the property to entertain clients and friends. Her next-door neighbor was Teddy Stauffer, or "Mr. Acapulco" when she came to dub. Renstrom convinced Stauffer to manage his property whenever he left. Together they both enjoyed the "jet set" at the time. Elizabeth Taylor married Mike Todd in what was originally the home of the Renstrom family (Villa No. 6), with Debbie Reynolds and Eddie Fisher as maids. Lana Turner stayed at Villa Vera for three years, and Brigitte Bardot honeymooned there. As the popularity of the area grows, Renstrom continues to expand its properties, which today are called Villa Vera Hotel & Racquet Club.
Personal life
Renstrom got married four times. She divorced her first wife, Catherine A. Gannon, in 1953. She is the mother of one daughter, Vera Pearl Renstrom. His second wife, Genevieve L. Taylor, died of leukemia in 1956. He divorced his third wife, Elizabeth or "Betty", in 1976. She is the mother of Renstrom's youngest daughter, Lisa. Then in 1978, he married his fourth wife, Carmen Patricia De Alba from Mexico City. Carmen Patricia is the mother of her only son, Carlos Rene Renstrom, who was only four years old when his father died.
Carl W. Renstrom died November 13, 1981 in Omaha, Nebraska and is buried in Forest Lawn Cemetery there.
After his death, Renstrom's heirs subdivided 84 hectares of horse farms at 10001 Pacific Street in Omaha for redevelopment. The Renstrom and the 8-acre house remain a private home, while the remaining land becomes an apartment, office tower and One Pacific Place shopping center.
Elizabeth Ann "Lisa" Renstrom, Renstrom's youngest daughter, is the former president of The Sierra Club.
Two of Renstrom's grandchildren, Cris and Curt Kirkwood, are founding members of alternative punk rock band Meat Puppets. They are the sons of Renstrom's eldest daughter, Vera Pearl Renstrom.
Carlos Rene Renstrom attended the Law School in Mexico City (La Salle University) and later earned an MBA in the United States. He currently works as Human Resources Officer Sr. Sr. to San Diego County. Her mother, Carmen Patricia De Alba never married again.
References
External links
- Carl W. Renstrom's Find A Grave Memorial
- Carl Renstrom Biography - Omaha Innovator
Source of the article : Wikipedia
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