Shu Uemura ( ??? , Uemura Sh? , June 19, 1928 - December 29, 2007) ( Japanese pronunciation: Ã, [? Em ?? a ??:] ) is a Japanese make-up artist and founder of a line of cosmetics that bears his name.
Video Shu Uemura
Careers
Originally from Tokyo, Shu Uemura was first reportedly interested in hair beauty and became a teenager when he recovered from a severe illness that kept him lying in bed. He enrolled at the Tokyo Beauty Academy, becoming the only male student in the 130-student class.
His first experience in film make-up occurred during the 1957 filmmaking of Joe Butterfly, partly taken in Japan. Uemura left Japan in the late 1950s to try to break into the film-making and television business.
Uemura's great break came on the set of a 1962 movie, My Geisha . The make-up artist had fallen ill and Uemura, who worked as a Hollywood beauty expert at the time, was called in to fill the sick artist. Uemura received critical acclaim for turning actress Shirley MacLaine, a Caucasian, into a Japanese woman. He received praise from filmmakers My Geisha and his players, including MacLaine. He soon became one of Hollywood's favorite artists. He started working with famous Hollywood figures, usually as a make-up artist, including Edward G. Robinson, Frank Sinatra, and Lucille Ball. Among the famous early work was the 1965 Frank Sinatra movie, None but the Brave .
Uemura developed and launched its first cosmetic product in 1960. Its product is a cleaning oil, which leaves a skin cleanser of soap and also acts as a moisturizer. Oil cleaners remain popular in Japan today. Uemura developed a make-up philosophy that the skin's health of its customers must be the most important aspect of cosmetics. He also believes in improving the subject's natural beauty, not artificially creating it using cosmetic products.
Uemura returned to Japan in 1964 and opened the makeup school Shu Uemura, who taught the make-up technique he learned in Hollywood. He founded a cosmetics company called Japan Makeup in 1967 and opened his first boutique shop in the trendy Omotesando district of Tokyo. He formally changed his company name to Shu Uemura Cosmetics in 1983. The Uemura Company was able to take advantage of Japan's booming economy and taste for Western products during the 1980s. In the process, Shu Uemura Cosmetics becomes a major force in the domestic and Japanese domestic beauty markets.
Shu Uemura sold the controlling interest in his company to French cosmetics maker L'Orà © Å al in 2004 for an undisclosed amount of money. However, he remains a creative force behind Shu Uemura Cosmetics after the sale. Estimated in early 2008, Shu Uemura Cosmetics generates about $ 100 million per year in global sales at its stores worldwide. At the time of his death, the company has stores in Paris, New York City, London and Hong Kong, as well as outlets throughout Japan. The company's product line has grown over the years to include hair and lifestyle products, perfumes, fake eyelashes and handmade makeup brushes. In the process, Uemura's company became a cultural force in some circles. Eu's lash curator Shu Uemura is even mentioned in the 2006 film, The Devil Wears Prada .
Uemura personally demonstrates his makeup technique to the public twice a year. He uses this demonstration to introduce his customers to his final Fashion Makeup line. This demonstration usually takes place in Tokyo, London or New York City.
Maps Shu Uemura
Death
Shu Uemura died of pneumonia in Tokyo on December 29, 2007. Uemura was 79 years old and survived by his wife and son, Hiroshi who established his own cosmetics line, UTOWA, in 2002. The Uemura Cemetery was held on January 4, 2008.
References
External links
- Uemura Cosmetics (US Site)
- Shu Uemura on IMDb
- Time Magazine: Shu Uemura, Makeup Pioneer, Died
- Vogue.com: Shu Uemura Remembered
- Shu Uemura in WN
- AFP: Japanese makeup teacher Shu Uemura dies: spokesperson
Source of the article : Wikipedia
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