Good Hair Day , commonly known as ghd , is a hair care product manufacturer based in Leeds, England. ghd leads the market for hair straightener and is sold in more than 50,000 salons worldwide. The company is the first haircut sponsor of Victoria's Secret Fashion Show, and is supported by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.
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Histori
Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001. All three collaborated to buy the right to straighten hair from South Korean inventors. The brand is rapidly changing organically, and the company does not even start advertising until two years after its launch. At that time, hair salons and word of mouth reached $ 12 million, against estimates of between £ 3 million and £ 4 million.
In 2004, ghd entered the North American market, bringing its total worldwide sales to Ã, Â £ 37 million in revenue. The Jemella Group, which owns the ghd brand, was bought by Lloyds Development Capital for £ 55 million in 2006. It was sold eleven months later to Montagu Private Equity for £ 160 million. Lion Capital, a UK private equity firm, bought ghd in February 2013 for around Ã, Â £ 300 million.
In 2013, the company has sales of more than £ 150 million, more than doubling since 2007, selling over two million hair styling through 50,000 salons worldwide.
In October 2016, Coty announced that it would buy $ 420 million from private equity firm Lion Capital LLP. Sales completed on 21 November 2016.
Products
2011 - ghd V Gold Series Styler is launched. Available in three sizes (mini, classic & amp; max)
2012 - ghd Air Professional Hairdryer diluncurkan.
In March 2013, ghd launched an "Eclipse" hair straightener, which uses six sensors on the plate to maintain a constant heat of 185 degrees Celsius, the temperature claim is the optimum temperature for styling results. Consistent temperatures reduce the time to style hair, especially the coarse hair that was previously probably taken through many runs. The Letter Daily is called Eclipse "The Rolls-Royce of irons".
2014 - ghd Aura Hairdryer and Curve diluncurkan.
2015 - ghd Platinum Styler diluncurkan.
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Iklan dan sponsor
ghd launched its first advertising campaign in 2003, as a sponsor of the British reality television show The Salon . The company is also prominent on Australia's Next Top Model . In November 2009, ghd ran a series of popular ads titled 'Twisted Fairytales', including depiction of characters like Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair". Singer Katy Perry named ghd face in December 2011.
In October 2011, ghd launched "Scarlet Collection" with Perry as a campaign face, and photographs taken by renowned photographer David LaChapelle. ghd has partnered with Victoria's Secret to earn multi-year sponsorship of her annual fashion show. The company is the first haircut sponsor for Victoria's Secret fashion show.
Support
This brand has attracted support from celebrities, with Victoria Beckham, Madonna, Gwyneth Paltrow, Katy Perry, and Jennifer Aniston becoming the leading users of ghd products.
Charity
Since 2004, ghd has amassed around Ã, Â £ 2.5 million for Breast Cancer Breakthrough charity. The company produces a limited edition of pink hair iron every year, with Ã, Â £ 10 of the donated sale price to support the charity. In 2010, the ghd partnered with the charity "Mom It Forward" and SafeHouse Denver, a women's shelter serving victims of domestic violence and their children, in an event at Sephora.
References
External links
- Official website
Source of the article : Wikipedia
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