Rip Curl is an Australian surfing surfwear designer, manufacturer, and surfwear retailer (also known as boardwear ) and its accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America, and South Africa. Globally, Rip Curl is considered a successful member of the "Big Three", from the surf industry with Quiksilver and Billabong.
Rip Curl is still owned by the founders. In December 2013, Michael Daly is chief executive officer (CEO) of Rip Curl Group.
Video Rip Curl
Histori
The name "Rip Curl" was taken from a vee-bottom surfboard bought by Warbrick co-founder in 1968, where he wrote "Rip Curl Hot Dog." The words did not mean anything, he then admitted. "Except ripping groovy, surfing curl is groovy, we want to groovy - so that's it."
The company was founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia, and initially produced surfboards. In 1970, they decided to start the production of wetsuits, with an emphasis on transforming dive technology into a wetsuit suitable for surfing. Alan Green (co-founder of Quiksliver) was a Rip Curl employee in 1969 and developed the first Quiksilver board at Rip Curl Factory in April 1970.
In mid-2012, Singer and Warbrick used Bank of America Merrill Lynch services to sell the brand, but the plan was abandoned in March 2013.
Maps Rip Curl
Search
Rip Curl is responsible for one of the most powerful campaigns in the history of surfing: Search.
An important surfing movie by legendary filmmaker Sonny Miller was created as part of a Search campaign: The Search (1992) The Search II (1993) Beyond the Boundary: The Search III (1994) Feral Kingdom (1995) Stepping to Planet (1996) and Searching Tom Curren (1996), who was awarded Video of the Year by Surfer magazine in 1997. In 2015, Rip Curl launched Search.
Awards
Rip Curl is known for producing technical and innovation products in the surf industry. "FlashBomb Wetsuit" Rip Curl won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013.
The Rip Curl Group brought home six wins at the 2017 SBIA Awards in Australia.
The "My Bikini" Rip Curl Marketing Camp took the SIMA Award for "Women's Campaign of the Year" in 2013, 2014, 2015 and 2016.
Rip Curl Receive the SIMA 2015 award for: Women's Marketing Campaign of the Year - My Bikini Wetsuit Brands of the Year - Flash Bomb Zip Free Accessory Items of the Year - SearchGPS Watch Brand Swimming Swimming of This Year Boardshort of the Year - Mirage MF Driven
Retail stores
- Australia/New Zealand: 61
- South America (most are licensees): 94
- North America: 29
- Africa and the Middle East: 21
- Asia (Indonesia, Thailand, Singapore, Malaysia): 72
- Europe: 55
WCT sponsored World Tour event
- Rip Curl Pro Bells Beach - Bells Beach, Jan Juc, Victoria, Australia
- Rip Curl Pro Portugal - Supertubos Beach, Peniche, Portugal
- Rip Curl Cup Padang Padang - Padang Padang, Uluwatu, Bali, Indonesia
Sponsor athlete
Tom Curren, a legend and icon Surfer Won the World Title in 1985, 1986, 1990.
Tyler Wright won the WSL World Title in 2016.
Mick Fanning has won the ASP World Title three times, in 2007, 2009 and 2013.
Gabriel Medina won the ASP World Title in 2014.
Bethany Hamilton and Mick Fanning were inducted into the iconic Surfer's Hall of Fame in Huntington Beach in 2017.
See also
- List of fitness apparel brands
References
External linking
- Official website
Source of the article : Wikipedia
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