Free refills occur when drinks, usually pop, tea or coffee, are allowed to be refilled, free of charge, after consumption. Free refills are common in America and Canada in traditional restaurants, while rarely at airports, cafes, or service stations. Worldwide, the availability of free refills is usually rare, but varies greatly depending on country and restaurant ownership.
Video Free refill
Histori
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Although no one can trace the exact root of "free refills", there are some historical references. According to the book The World of Caffeine: The Science and Culture of the World's Most Popular Drugs, around the 1890s if you asked European visitors, what he thought was the most important feature of American cafes. , he will most likely say, "they fill your glass at no cost, without asking!" This book also contains other historical references; refers to the American refill root. He stated, "perhaps, the endless refill is a symbol of America's special affection for coffee and its culture of mercy and informality as well."
Modern America
In 1988, Taco Bell launched their "value initiative", including drive-through windows, cheaper rates, and free refills. As a large pop company (PepsiCo) owned by Taco Bell at the time, it was strategically done to increase revenue and build brand awareness of beverage companies. Free refills are now offered in most American restaurants.
Worldwide availability
There is little consistency outside North America regarding the availability of free refills. For example, Burger King restaurants in Spain often provide free refills, while in Bolivia, Burger King restaurants do not. In France, free refills are actually prohibited; in Germany, most restaurants charge even to refill water. In Japan, free refills are referred to as "bar drinks" (??????) and it charges separately other menus in most cases.
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Marketing
Free refills are seen as a great way to attract customers to a place, especially those whose drinks are not their primary source of income. Due to the extremely low cost of soft drink fountains, often offering a profit margin of 80-82%, companies tend to offer free refills as sales gimmicks. Coffee produces the same high profit margins, allowing companies to include coffee in free refill offerings. Most of these companies have fast customer turns, so customers rarely consume enough beverages to make the offer unprofitable. Some companies, which generate their primary revenue with beverage sales, only offer free refills to members of the rewards program.
Bars in the United States often do not charge designated driver fees for soft drinks, including refills.
Criticism
United States
In certain areas of the United States, such as Massachusetts and New York, politicians have proposed banning free refilling as a step against obesity.
When New York City banned sweet drinks more than 16 ounces in 2012, critics blamed free refills as one of the biggest disadvantages of the ban.
In June 2012, Cambridge, Massachusetts, mayor Henrietta Davis did not succeed in suggesting a soft drink refill.
French
The French government is another critic of free refills, because of health problems about obesity. France created a tax on sweet drinks in 2011. In September 2014, Serge Hercberg, head of France's National Nutrition and Health Program, stated that free refills from sugary beverages should be banned. In January 2017, the law was passed to ban unlimited sweet pop and beverage sales in all public restaurants.
References
Source of the article : Wikipedia
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