Eugène Paul Louis Schueller (March 20, 1881 - August 23, 1957) is a French pharmacist and entrepreneur who is the founder of L'OrÃÆ'Â © al, the world's leading cosmetics and beauty company. He is one of the founders of modern advertising.
Video Eugène Schueller
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As a young Alsatian chemist from France, Eugène Schueller graduated in 1904 from the Institut de Chimie Appliquà © à © de Paris (now Chimie ParisTech). Schueller developed in 1907 an innovative hair color formula, which he called OrÃÆ'  © ale . He formulates and manufactures his own products, and sells them to Paris hairdressers.
In 1909, he listed his company, SociÃÆ'§ FranÃÆ'§aise de Teintures Inoffensives pouring Cheveux , the future of L'Orà © al. The guiding principles of the company that will be L'Orà © al start from the beginning: research and innovation for the sake of beauty.
Maps Eugène Schueller
Support for fascism
During the early twentieth century, Schueller provided financial support and held a meeting for La Cagoule at the headquarters of L'Orà © Ã… © al. La Cagoule is a powerful anti-communist, anti-feminist, and anti-communist group whose leaders form the political party Mouvement Social RÃÆ' Volutionnaire (MSR, Social Revolutionary Movement) at Occupied France supports Vichy's collaboration with conquerors from Nazi Germany.
L'Orà © à © al hired several members of the group as executives after World War II, such as Jacques CorrÃÆ'¨ze, who served as CEO of US operations. This engagement has been extensively studied by Michael Bar-Zohar in his book, Bitter Scent.
Family
Princess Schueller, Liliane Bettencourt, is the widow of Andrà ©  © Bettencourt with whom she has a daughter, FranÃÆ'§oise Bettencourt Meyers, member of the board of directors of L'Orà © Ã… © al. FranÃÆ'§oise Meyers married Jean-Pierre Meyers, whose grandfather died in a Nazi concentration camp in Auschwitz. At one time, Liliane Bettencourt was the richest woman in the world, with ownership estimated at US $ 36.4 billion.
Legacy
The headquarters of L'OrÃÆ'Â © al in Clichy, Hauts-de-Seine is named Center EugÃÆ'¨ne Schueller .
References
- Michael Bar-Zohar, Bitter Scent: The Case of L'OrÃÆ' Â © al, Nazis, and Arab Boycott (London, Dutton Books: 1996) p.Ã, 264.
External links
- The official website of L'OrÃÆ'Â © al
- Forbes article on L'Orà © al
- Forbes article on Liliane Bettencourt on the Wayback Machine (archived June 3, 2011)
- Bitter Scent Book Review
Source of the article : Wikipedia
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